Station Profile

Format & Call Letters

Rock - WBHI

Format Description

ROCK107 is not an era of music – it is a state of mind. ROCK107 features rock hits from the 70's, 80's, 90's, 2000's, and today. 

ROCK107 is targeted to reach Affluent Adults between the ages of 18 to 49.

The Biggest Music Library: ROCK107 has a broader, more diverse playlist than most other formats.

ROCK107 plays great music from Pearl Jam, Nirvana, Green Day, The Red Hot Chili Peppers, U2, Linkin Park, and the Foo Fighters and more.

The Rock format has remained one of the strongest formats in throughout the years and is a top performer for advertisers.

ROCK107 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Demographic Profile

ROCK107 has wide demographic appeal with consumers who have purchasing power!

Age Composition: Almost 85% of Rock107 listeners in America fall into the 18-54 age group.

- 13% of ROCK107 listeners are adults 45 to 54 years old.
- 26% of ROCK107 listeners are adults 35 to 44 years old.
- 31% of ROCK107 listeners are adults 25-34 years old.
- 26% of ROCK107 listeners are adults 18-24 years old.

Gender: Approximately 60% of ROCK107 listeners are male while 40% are female.

Household Income: ROCK107 listeners have high earning power.

- 57% of ROCK107 listeners have an income over $75,000.
- 12% of ROCK107 listeners have an income of $60,00 - $74,999.
- 7% of ROCK107 listeners have an income of $50,000 to $59,999.
- 7% of ROCK107 listeners have an income of $40,000 to $49,999.
- 5% of ROCK107 listeners have an income of $30,000 to $39,999.
- 6% of ROCK107 listeners have an income of $20,000 to $29,999

Occupation: ROCK107 listeners are employed as Owners, Managers or Professionals,Trades people, Sales and Service industry and Administrators or Clerical staff.

Education: ROCK107 listeners are well educated.

- Almost 35% are College graduates.
- Almost 24% have attended college.
- Almost 33% have a high school diploma.

ROCK107 is designed to reach active consumers in their prime spending years.

Investments: ROCK107 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: ROCK107 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousand of potential new customers each week with ROCK107.

ROCK107 Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories. 

ROCK107 is designed to reach active consumers in their prime spending years.

Lifestyle Profile

ROCK107 targets home owners. 67% of Rock107 listeners own a home. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

ROCK107 listeners are in their prime earning and spending years.

ROCK107 is one of the most powerful performing formats targeting men for advertisers today!

ROCK107 Coverage Map