Station Profile


keith urban no 3d

Format & Call Letters

New Country- KBXB FM

Format Description

The B97.9 Country format from year to year continues to be the #1 format in America today.

B97.9 Country is targeted to reach Affluent Adults between the ages of 25 to 54.


B97.9 Country Core Artists: Listeners tuneinto hear artists such as Lady Antebellum, Tim McGraw, Zac Brown Band, Keith Urban, Kenny Chesney, Taylor Swift, Brad Paisley, Patty Loveless,Toby Keith, George Strait, John Michael Montgomery, Miranda Lambert, Carrie Underwood and many more.

The B97.9 Country music format has also become a very popular at work choice for listeners.

The B97.9 Country is targeted to reach active consumers in their prime spending years.

Demographic Profile

couple shoppingB97.9 Country has wide demographic appeal with consumers who have purchasing power!

Age Composition: The B97.9 Country targets Affulent Adults in the the 18-54 age group. 

- 11% of B97.9 Country listeners are adults 45 to 54 years old.
- 18% of B97.9 Country listeners are adults 35 to 44 years old.  
- 31% of B97.9 Country listeners are adults 25-34 years old.
- 35% of B97.9 Country listeners are adults 18-24 years old.

Gender: Women love B97.9. 64% of B97.9 listeners are female and 36% are male.

Household Income: B97.9 Country listeners have high earning power.

- 43% of B97.9 Country listeners have an income over $75,000.
- 13% of B97.9 Country listeners have an income of $60,000 - $74,999.
- 8% of B97.9 Country listeners have an income of $50,000 - $59,999.
8% of B97.9 Country listeners have an income of $40,000 - $49,999.
- 10% of B97.9 Country listeners have an income of $30,000 - $39,999.couple 3
- 9% of B97.9 Country listeners have an income of $20,000 - $29,000.
- 9% of B97.9 Country listeners have an income less than $20,000.

B97.9 Country deliver affluent consumers with high disposable income.

Occupation: B97.9 Country listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

Education: B97.9 Country listeners are well educated.

- 31% Completed College or more.
- 28% Have completed some college.
- 31% Completed high school.

The B97.9 Country Country music format continues to be one of the top rated local format for advertisers.

Lifestyle Profile

B97.9 Country listeners are in their prime earning and spending years.

Home: B97.9 Country targets home owners. 68%% own their own home. A huge category with these consumers is home improvement and home decorating.

construction 16Home Spending: Started or completed in the past 2 years

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

B97.9 Country allows advertisers to reach a large consumer group that can’t be reached with any other station.

electronics 9B97.9 Country Listeners Are Active Consumers

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.

- Are big consumers of furniture, major appliances, and automobiles.

- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.

- Enjoy going out to restaurants often every month. - In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories. 

Investments: B97.9 Country targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: B97.9 Country attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Get your message out to thousand of potential new customers each week with B97.9 Country.


Here's Why B97.9 Country Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

We Live Here

community 3B97.9 Country is committed to super serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community.At B97.9 Country we love taking part in community events and getting behind local causes that affect our listeners.

B97.9 Country is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes. B97.9 Country is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.

Get more customers, increase sales with B97.9 Country 

B97.9 Country Coverage Map

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