Station Profile

Format & Call Letters

Classic Country - KYRX FM

Format Description

HANK 97.3 plays the biggest Country music artists in America today. 

HANK 97.3 targets affluent listeners 18 to 54 years old with the core audience in the 35-64 demographic.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

We play the Legends of Country Music! HANK 97.3 listeners tune in to hear the biggest Country artists such as Garth Brooks, Johnny Cash, Shania Twain, Dolly Parton, Alabama, The Judds, Vince Gill, Randy Travis, Alan Jackson, Tricia Yearwood, Willy Nelson, Brooks & Dunn, Clint Black, Faith Hill, Kenny Rogers, George Strait, Dolly Parton, Tim McGraw, Hank Williams Jr and many more.

The HANK 97.3 Country music format is quickly becoming a very popular at work choice for listeners.

HANK 97.3 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

HANK 97.3 has wide demographic appeal with consumers who have purchasing power!

Age Composition: HANK 97.3 targets affluent Baby Boomers in the the 50-68 and 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- 12% of HANK 97.3 listeners are adults 65+.
- 16% of HANK 97.3 listeners are adults 55 to 64 years old.
- 20% of HANK 97.3 listeners are adults 45 to 54 years old.
- 20% of HANK 97.3 listeners are adults 35 to 44 years old.
- 18% of HANK 97.3 listeners are adults 25-34 years old.
- 14% of HANK 97.3 listeners are adults 18-24 years old.

Gender: Approximately 54% of HANK 97.3 listeners are women and 46% are men.

Occupation:HANK 97.3 listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

Household Income: HANK 97.3 listeners have high earning power.

- 38% of HANK 97.3 listeners have an income over $75,000.
- 12% of HANK 97.3 listeners have an income of $60,000 - $74,999.
- 9% of HANK 97.3 listeners have an income of $50,000 - $59,999.
- 10% of HANK 97.3 listeners have an income of $40,000 - $49,999.
- 10% of HANK 97.3 listeners have an income of $30,000 - $39,999.
- 10% of HANK 97.3 listeners have an income of $20,000 - $29,000.
- 11% of HANK 97.3 listeners have an income less than $20,000.

Education: HANK 97.3 listeners are well educated.

-  29% Completed college or more.
-  21% Have completed some college.
-  38% Completed high school.

Investments: HANK 97.3 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: HANK 97.3 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, and other outdoor activities. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with HANK 97.3.

Lifestyle Profile

HANK 97.3 listeners are in their prime earning and spending years.

HANK 97.3 targets home owners. 74% of HANK 97.3 listeners own their own home. A huge category with these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

The HANK 97.3 is targeted to reach active consumers in their prime spending years.

HANK 97.3 Listeners Have Purchasing Power

HANK 97.3 targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

HANK 97.3 Targets The Most Powerful Demographic Force In American History

- There are 80 Million Boomers. 
- Boomers will make-up HALF of the entire U.S. population by 2017.
- Boomers control HALF of the nation’s aggregate household spending.

Investments: HANK 97.3 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: HANK 97.3 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

HANK 97.3 is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.

HANK 97.3 Coverage Map