Station Profile

nirvanaFormat & Call Letters

Mainstream/Classic Rock - WZZL FM

Format Description

106.7 WZZL ROCKS plays The Best New Rock, And Killer Classics.

106.7 WZZL ROCKS is targeted to reach Affluent Adults between the ages of 25 to 54.

The Biggest Music Library: 106.7 WZZL ROCKS has a broader, more diverse playlist than most other formats. We play everything from Today’s Best New Rock to the biggest Classic Rock favorites and more.

bruce springsteen106.7 WZZL ROCKS plays great music from Pearl Jam, Rolling Stones, Nirvana, U2, Green Day, The Red Hot Chili Peppers, Fleetwood Mac, Linkin Park, the Foo Fighters, Aerosmith, Tom Petty, Motley Crue, Van Halen, Pink Floyd, Def Leppard, ZZ Top, Led Zeppelin and more.

The Mainstreet Rock format has remained one of the strongest formats throughout the years and is a top performer for advertisers.

Market Leader with Men: 106.7 WZZL ROCKS is top-ranked with Men 18-44 and Men 18-54.

106.7 WZZL ROCKS is a strong station for reaching exclusive male listeners in the market.

106.7 WZZL ROCKS allows advertisers to reach a large consumer group that can’t be reached with any other station.

Demographic Profile

106.7 WZZL ROCKS has a wide demographic appeal with consumers who have purchasing power!

couple shopping4Age Composition: Almost 70% of Mainstream Rock listeners in America fall into the 25-64 age group.

- 2% of 106.7 WZZL ROCKS listeners are adults 65+.
- 7% of 106.7 WZZL ROCKS listeners are adults 55 to 64 years old.
- 19% of 106.7 WZZL ROCKS listeners are adults 45 to 54 years old.
- 23% of 106.7 WZZL ROCKS listeners are adults 35 to 44 years old.
- 28% of 106.7 WZZL ROCKS listeners are adults 25-34 years old.
- 21% of 106.7 WZZL ROCKS listeners are adults 18-24 years old.

106.7 WZZL ROCKS is the perfect station for reaching the 18-49 and 25-54 demographic.

Gender: Approximately 62% of 106.7 WZZL ROCKS listeners are male while 38% are female.

couple shopping no3dHousehold Income: 106.7 WZZL ROCKS listeners have high earning power.

- 45% of 106.7 WZZL ROCKS listeners have an income over $75,000.
- 12% of 106.7 WZZL ROCKS listeners have an income of $60,000 - $74,999.
- 9% of 106.7 WZZL ROCKS listeners have an income of $50,000 - $59,999.
- 9% of 106.7 WZZL ROCKS listeners have an income of $40,000 - $49,999.
- 8% of 106.7 WZZL ROCKS listeners have an income of $30,000 - $39,999.
- 7% of 106.7 WZZL ROCKS listeners have an income of $20,000 - $29,000.
- 10% of 106.7 WZZL ROCKS listeners have an income less than $20,000.

Occupation: 106.7 WZZL ROCKS listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, and Administrators or Clerical staff.

Education: 106.7 WZZL ROCKS listeners are well educated.

- Approximately 28% are College graduates.
- Approximately 31% have attended college.
- Approximately 33% have a high school diploma.
- Approximately 8% have high school or less

fitness 8106.7 WZZL ROCKS is designed to reach active consumers in their prime spending years.

Investments: 106.7 WZZL ROCKS targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 106.7 WZZL ROCKS attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with 106.7 WZZL ROCKS.


106.7 WZZL ROCKS Listeners

man keys- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes, and accessories. 

106.7 WZZL ROCKS is designed to reach active consumers in their prime spending years.

Lifestyle Profile

106.7 WZZL ROCKS targets homeowners. 66% of 106.7 WZZL ROCKS listeners own their own homes. A huge category with these consumers is home improvement and home decorating.

construction 14Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

106.7 WZZL ROCKS listeners are in their prime earning and spending years.

106.7 WZZL ROCKS is one of the most powerful performing formats targeting men for advertisers today!



Gregg “Free Beer” Daniels, Chris “Hot Wings” Michaels, Steve and Producer Joe
deliver funny, real, and honest entertainment for your morning commute!



All-request lunch hour serving up your favorite hits from 12-1p each weekday! 


paducahwzzlafternoonsAll your favorite artists and listener requests for your afternoon ride home!


106.7 WZZL ROCKS Coverage Map




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